Sigma Financial Corporation, the leading independent broker-dealer in the Midwest, provides representatives with the products, services, and support they need to develop their practices and deliver a complete range of financial planning and brokerage services to their clients. As we continue to strengthen this platform, we keep customer service our top priority. Our firm looks to the future with excitement as we embrace new business growth opportunities.
We focus as a firm on increasing the support of our advisors, and continually seek ways to improve our service. In fact, we are known for our service excellence, and fully support our representatives as they endeavor to meet and exceed the investment and planning needs of their clients. Our experienced staff members, with diverse backgrounds, are available to help our advisors through a wide variety of client and business needs.
We view our representatives and advisors as joint venture partners, and they enjoy the personal touch that Sigma offers: we deliver on our workflow promises, provide knowledgeable financial planning and technology assistance, host timely educational meetings, and most of all, we know and greet our representatives by name, not by number. We get to know our advisors personally, and we build long-term relationships. We offer this service approach while maintaining and supporting high ethical and professional standards.
Our firm promotes a culture of personal, responsive service that we believe is unparalleled in the broker-dealer community. We provide direct access to our staff and management team. Advisor calls are always answered by people. We employ a dedicated, caring group of back office professionals who love what they do and have a passion for providing excellent service. Our staff members are empowered to deliver focused, innovative support. We are committed to maintaining this personal service as a cornerstone of our business model.
Our employees and representatives are considered family, and our staff and advisors seek out Sigma to join a friendly, professional firm with which to grow both personally and professionally.